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Top 5 Videos Businesses Should Make

happy ethnic woman taking selfie on smartphone with light lamp

Video content is one of the most heavily consumed content on the internet today.

You are probably no stranger to stumbling upon one funny video after another, only snapping out of the rabbit hole after losing a few hours.

Statistically, very few other forms of content even come close to video content.

Over 86% of businesses use video as a marketing tool. This alone shows how much businesses believe in video marketing.

A lot of businesses put out a lot of video content and get disappointing results.

You quickly learn that one doesn’t merely create any random video. Then post it and hope to get exponential results in their business.

One needs strategy and direction. This, we shall provide in this article.

In this article, we will explain 5 of the best videos you absolutely MUST make. That is if you want your business to get the most out of video marketing.

1. Product explaining video

When a person visits your site for the first time, the first question they’re going to have is. “What do they do?”

You want to have the answer to this question ready. And what better way to share your product and assorted features than in a video.

In 2019, researchers found that users spent a weekly average of six hours and 48 minutes watching online videos. In fact, these stats show a 59 percent increase from 2016. This is enough proof to show the potential of videos for your marketing efforts. 

When creating your product explainer video, you want to answer three major questions.

a) What is your product?

This is where you define your product and distinguish it from any other similar products.

b) What does it do?

Here, you address what your product will do for your clients. Basically, why they should care that the product even exists.

c) How do the customers get it?

After your customers know what your product is and why you need it, you can now tell them how to get a hold of it.

This should be one of your first, if not your very first videos for your product as a company.

You can make a product explainer video for every product you introduce.

2. Customer testimonial video

Customer testimonial videos are a massive tool for boosting sales.

The reason for this is two-fold. First, people generally trust information when they receive it from an unbiased third party. Second is that people find such information much more convincing when delivered in a video – where they can see and relate to the person delivering said information.

A good testimonial video is relatively easy to make when you have a good product.

All you have to do is talk to your customers that have had the best experience with your product. And ask them two simple questions.

One, what was your life like before you discovered our product? And two, how did it change when you started using the product.

They’ll take it from there.

Usually, when a person finds a product that works for them, they’ll want to convince others that it’ll work for them too.

3. Company story video

company story video

A company story video purposes to share your company’s journey with your customers.

People are always interested in knowing why you started this company. And people want to know why you chose this particular product.

The company story is an opportunity for you to share your vision with your consumers.

This video seeks to turn your customers from being users of your product into believers. In other words, believers in your brand and legacy.

Once you accomplish this, they’ll happily consume any and every other product you’ll introduce.

Your company story video should cover two major areas. How you started and why.

The customers want to know that you opened your company because you saw an opportunity. A chance to make a difference in their society and make their lives better using this product.

This video should ideally be made by the CEO or one of the founding executives.

4. Promotional video

Every once in a while, your customers will need a reminder why they should choose your product, especially over the myriad of similar products out there.

This is why you create a promotional video.

A promotional video intends to get your consumers to purchase a particular product.

A promotional video intends to catch people’s attention and draw them onto your page.

A good promotional video has two main qualities: appeal and purpose.

In your video, you have to make sure that your content is appealing to the viewer.

It has to make them want to watch to the end and learn more.

It must be visually and relevantly appealing.

Secondly, it has to have a purpose. Your video must culminate in a call to action of some sort.

People don’t care how appealing your promotional video looks but if it does not invoke an action from them, it’s a waste of both your time and their time.

5. Frequently Asked Questions (FAQs) video

Making a FAQs video is a great way to show your customers that you actually listen to them.

It will not only make your current users feel valued but also will go a long way to retain new users. This is mainly because Frequently Asked Questions (or FAQs) do not vary very much. Chances are pretty high that a visitor to your site is going to have many of the questions being asked in your FAQs.

At the very least, this video will give your site props for foresightedness and give you an authentic outlook.

This is a video your business can make routinely. For example, after every month, you can make a compilation of the top most FAQs. And have your marketing manager answer them in a video.

Regular videos keep your users and visitors engaged. You thus keep your business relevant to them.

Wrapping up

Videos are very effective ways to capture people’s attention.

People watch over a billion hours of videos on YouTube alone.

This can either work to your advantage or disadvantage.

It is up to you to find a way to best harness this gift of video tech to your business’s advantage.

We’ve shared with you some of the best ways to do this.

Over to you now.

Please do let us know in the comments section if this was helpful.

About Author

I'm the blogger behind Frugal Self-Care. Here I share what I learn about self-care for the mind, body, and soul. Aside from self-care, I share some tips I learn about blogging.

15 Comments

  • Rachel SemeGold
    April 12, 2021 at 4:45 pm

    Wow! This is a masterclass on its own.
    Please do a tutorial on how to make great business videos (I’m registering In advance) lol.

    Nice piece, well done

    Reply
  • Yuri
    April 16, 2021 at 11:19 am

    haha, thanks, Rachel. That’s actually a great idea! Let me do more research and see what I can come up with. 🙂

    Reply
    • blair villanueva
      May 7, 2021 at 2:28 pm

      Those FAQs videos are more engaging and informative. I still struggle in producing my own video content, but eventually I will get there.

      Reply
  • Liz Cochico
    May 5, 2021 at 8:19 pm

    These are great tips. Very helpful, especially for those who are just starting up.

    Reply
  • May Palacpac
    May 6, 2021 at 10:41 am

    Yes, there are more people who prefer to watch than read, that’s why videos are effective tools of communication in this social media- driven society.

    Thanks for these ideas! Picked up some useful ideas and knowledge from it.

    Reply
  • Kurt Everfresh
    May 6, 2021 at 2:51 pm

    I get it! That’s why there are videos that makes you disappointed and there are also makes you satisfied.
    Videos having this set up will makes you convinced at the end. In having a business it is really important to have a good presentation especially people now were using more on social media. Thanks for this.

    Reply
  • Jenifer Balatico
    May 6, 2021 at 3:22 pm

    It’s much easier to connect with audience using video especially yung may story. Awesome key points to take note on your post!

    Reply
  • Karla Nina Mallannao
    May 6, 2021 at 9:14 pm

    I really want to make promotional video kaso kulang pa sa gamit and time. HEHE hopefully next year makagawa na hehe

    Reply
  • Mywondermom
    May 6, 2021 at 9:23 pm

    Nice! Very informative. I actually need this for my business. Very happy to stumble upon your blog.

    Reply
  • Christianforemost.com
    May 6, 2021 at 9:30 pm

    Totally agree and i think that my friends who just started up their businesses should totally do this. Even just simple video content on tiktok would do amazing!

    Reply
  • Danica Marasigan
    May 7, 2021 at 5:16 pm

    Agree that videos are effective in marketing products, and are great sources of information like blogs. There are strategies to promote our brand through videos, and this list is a nice source of good information for making effective ones. Thanks for sharing.

    Reply
  • WanderWoMom
    May 8, 2021 at 12:15 am

    thank you for sharing this. ill try this one with my boss’ biz! meron kami product info lang yata.

    Reply
  • enna
    May 8, 2021 at 6:36 am

    I just started this small shirt business of mine and this will me a lot. Thank you for the insights!

    Reply
  • Misskhae
    May 9, 2021 at 5:16 pm

    This is the mere reason that’s why i ventured into vlogging as well! Because a higher percentage of people on the internet today prefers to watch videos than actually read an entire article about something they want to know. As a travel blogger, it’s very effective when I have a video linked on my blog post ’cause some people don’t really have the time and they engaged more on videos as what I’ve noticed. The video content goes on all startup business as well. It gives higher engagement rates. Hence, more leads and increase brand awareness.

    Reply
  • Rowena
    May 10, 2021 at 4:03 pm

    This are marketing strats that will get your customers attention lalo na ngayon people would rather watch a video rather than read.

    Reply

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